FRANKLIN, Tenn. (October 9, 2007) — Reservations for the best table in town can now be booked at home for small canine companions. Influenced by the growing trend toward premium pet products, the CESAR® brand is serving up its new Gourmet Filets™ in Sauce — a line of canine cuisine that features the authentic aroma, taste and look of traditional demi-glaze sauces for a gourmet experience unlike any other on the market. And, this is exciting news for the 60 percent of owners who share their at-home dining experiences with their beloved dogs*.

"Research shows that dogs are being treated more like deeply loved family members," said Rob Leibowitz, vice president of marketing, Mars Petcare U.S., maker of the CESAR® brand. "Small dogs hold a coveted, ceremonial seat at the family table, and decidedly these family members deserve a taste of the dining experience we all love — especially when it comes to their menu. CESAR® Gourmet Filets™ in Sauce gives dog owners a delicious new way to love their small dog back."

Carefully prepared, exquisite recipes are hallmarks of gourmet culinary experiences, and this is no exception to the new CESAR® Gourmet Filets™ in Sauce line, which represents the next step in canine cuisine. To bring out the essence of each recipe, CESAR® Gourmet Filets™ in Sauce features a time-intensive preparation process with tender meats that are slow cooked to perfection, then sliced into elegant 'steak' cuts. The filets are then covered in a luxurious, demi-glaze-inspired sauce accentuating the succulent flavors. And for a special touch, these chef-inspired meals are served in elegant, octagonal-shaped dishes.

CESAR® Gourmet Filets™ in Sauce is available in six irresistible flavors, including Beef Tenderloin, Prime Rib, New York Strip, Filet Mignon, Braised Chicken and Garden Vegetables, and Roasted Turkey. The new CESAR® Gourmet Filets™ in Sauce expands the CESAR® brand's popular small dog menu, which also includes 16 flavors of CESAR® Original Paté.

Both the new CESAR® Gourmet Filets™ in Sauce and the CESAR® Original Paté are available in grocery, pet and mass retailers nationwide. The meals are available in single trays for a suggested retail of $0.79 or in convenient variety packs. To help identify the new CESAR® Gourmet Filets™ in Sauce on store shelves, the CESAR® brand has developed new eye-catching graphics that feature imagery of these delicious new entrées.

For more information about the entire line of CESAR® Canine Cuisine products, visit www.cesar.com.

About CESAR®

CESAR® Canine Cuisine is a highly palatable and premium-priced gourmet food for small dogs. CESAR® Canine Cuisine is available in two textures and in a variety of gourmet flavors that cater to the sophisticated tastes of smaller dog breeds.

About Mars, Incorporated

Mars, Incorporated, is a privately-held company that produces some of the world's leading confectionery, food, petcare, beverage, and health & nutrition products, and operates in more than 65 countries. Headquartered in McLean, Virginia, Mars, Incorporated employs more than 12,000 associates in the United States and Canada and 43,000 associates worldwide with 54 sites in North America and more than 100 manufacturing facilities globally. The company's global sales exceed $21 billion annually.

*According to CESAR® Canine Cuisine Dining Survey, 2006.